The concept of beauty has had many variables to what society defines as true beauty. Society today states that beauty is being slim and being beach body ready at all times. The stigma for beauty typically encompasses the women population. Women have become objectified to demonstrate beauty and invoke desire in the audience. However, not that long ago, beauty was defined as something else. Many people looked at the skinnier population and considered them unattractive and preferred women who were on the chubbier side. Idols like Marylyn Monroe were at the peak of beauty and considered the most gorgeous out of all. If our society now were to look at the beautiful women back then we would disagree on their beauty. The concept of beauty has been created for many purposes. One of the reasons being a capitalistic approach. Many companies repeatedly and subconsciously show the public what beauty is and they are able to create a demand. As society continues to change, so do our values and what we desire. Continuous advertising of the next big thing for beauty is what keeps consumers engorged on buying more and more. However, where our values lie aren’t necessarily the same everywhere else. In many other countries, what America values is far from what they view as beauty. For example, where America has tall slender model like women, Mexico has short and curvy women that are the epiphany of beauty in their eyes. In India, lighter skin is viewed as beautiful rather than darker skin.
This reasoning goes back to the years of their culture but has remained steady, unlike in our society. The media has created this version of beauty, especially for women, and if we don’t follow then by their book, we are not beautiful. This everchanging concept of beauty has only brought many consumers to fall for the lies that society tells them. We live in a society in which not only loves beauty but will tell you you are not good enough if you don’t look a specific way. It’s the control over media and advertising that the audience is captured by these ideas to fall into the game capitalists play.