In looking through published magazines and ads, the form of beauty has a very distinct and established face. While many people argue that we are in a modern world and diversity is very much a thing, it still does not stray from the fact that audiences prefer caucasian females over any other image. Many of the magazines have in their cover a white woman with the majority of blonde hair and blue eyes. This image has been incorporated in people’s heads that that is what true beauty is and will always be. The men portrayed in the magazines are few and usually are also almost always caucasian as well. However, audiences like to see more women because fo their sex appeal and ability to sell more products. With marketers portraying certain women as the appointed face of beauty, many of the women in the audience rush to buy those certain products in hopes to be beautiful like them as well.
The concept of diversity in the marketing world is something that its existence and effectiveness is very minimal. While many women in the audience approve and strive for more diversity with their praise, they will always still pay more attention to the caucasian woman with blue eyes on the cover. They may find the other black, asian, and Latina women beautiful but they will retort back to the original face of beauty despite diversity efforts. Society has admired one face for too long that no matter the extent of beauty another more diverse face may have, they will choose that in which is almost impossible to duplicate for themselves. This stems back to society only favoring those of white skin color are placing them on the highest pedestal of beauty. Marketing knows that that women of pale color will receive the most desire and they use their advantages to portray them as sex symbols for their products which have nothing to do with sex. These techniques are used only for the rise in sales not for the general publics greater good.
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