(JBC) pg. 79 Corporate Ideologies

The brand Apple has become revolutionary in a a span of a few decades. It has surpassed all expectations in technology and has captured the minds of millions all over the world. When it first began, many people were still fresh to the concept of computers of how much they could really do. With the first development of the Macintosh, many people came to see how technology could be the next big thing. Hundreds of thousands went to buy the first custom computers, however Apple did not stop there. When declared a failure, Apple kept fighting for technology and what it could amount to. With its next successful Macintosh and first Mac computer, thousands began to be more and more captured by the amazing features it held. Apple revolutionized the way technology led our lives. It also became a corporation known for its end-to-end closed system, meaning only Apple products would work with Apple products. This came to become rather pricey for many of its buys, however that did not seem to stop them. Apple reconstructed the way people viewed what was new and tough them that they needed to have it because it was new and because it was elite. Up to this date, Apple has created several products like iPhones, apple watches, iPads, iPods, laptops, desktops, AirPods, apple pencils, and yet people are still fascinated by what’s released every year. The products created by apple are revolutionary, but they also all hold the similar features simply in different accessories and sizes. nevertheless, people have the ideology that because something new was released they have to go spend a thousand dollars on it when a new product with most of its similarities will some out next year. Apple has been integrated deeply into civilians lives the concept of wanting the next best thing to benefit their company and become one of the leading powerful tech industries.