(JBC) Chapter 1

The ideology of jeans has changed in the way it’s viewed and accepted in society. JBC states how throughout the years, jeans have grown to be a social symbol in wardrobe styles in America. Initially the creation of jeans was targeted to working men for protection but was soon adapted to fit and change the style of society. JBC states how the concept of jeans hasn’t only contributed as a style choice but also a big part of the social world through the consumerism and production of the new popular wardrobe. While jeans are sold as one, many steps that go into the process of simply creating the materials to manufacture a pair of jeans. The different forms of processing jeans created a whole social scene for more workers, manufacturers, and capitalism. Consumers rushed to purchase jeans because society told them it was the best product on the market. They soon became a symbol of fashion and were highly demanded by everyone as consumers. The social consumerism scene was created by those seeking monetary compensation for an idea that was once ordinary but was contorted to seem as revolutionary and ingenious. Looking at the social structure of in a more macro view, many people, especially in the U.S. population, tend to follow what is said to be socially acceptable. Not many people deviate from a path of norms established by what the majority says. The motion of following what is popular is a form of consumerism strategy used for many years amongst society. The social reprimand of original thought and decision-making skills were what set forth a wave of similarity and shared interest between society. People now tend to have similar styles in what starts small like clothing but soon branches out to lifestyles to what only can lead to a society lacking of originality and diverse thought.